New Orleans Saints are Superbowl Champs but what of the Commercials?

A football team embraced by a city as escapism; and for the excitement it provided the residents of New Orleans following the disastrous aftermath of Hurricane Katrina, has now come full circle to offer its hometown the celebration it deserves and desires. The New Orleans Saints defeated the Indianapolis Colts in Superbowl XLIV, the 44th such contest of football's conference champions, and sent the French Quarter and the surrounding and still rebuilding areas into a frenzy that's likely the continue well into Mardi Gras.

As much as the spectacle of the Superbowl is remembered for what happens on the field, it gets almost as much attention for what happens in between the action. Commercials, are always a hot ticket and with price tags in the $2.5Million to $3Million range for a spot this year it was up to corporations to deliver catchy, memorable and likable ads. A game that featured two of the league's top Quarterbacks was sure to be a windfall for CBS Corp. (CBS), and early ratings would suggest that's the case. A report this morning puts viewership of the game at a 23 year high. That's a lot of eyeballs watching the players on the field and all those commercials.

Alcohol always seems to go after the comedic bone with Anheuser-Busch InBev (BUD) and its legendary stable of Superbowl spots. The Clydesdale's, the Wassup guys, the Frogs and more have all pushed Budweiser Beer onto the masses for years with recent Bud Light ads becoming the "lighter" touch. This year's game featured the musical technique known as Auto-tune with several men crooning to each other over the phone after getting some Bud Light. The ad also featured Auto-tunes foremost proponent Mr. "I'm In Love With A Stripper" T-Pain, or as he's known amongst the younger hipster crowd, the dude on the [expletive] boat with Andy Samberg.

Motorola (MOT) went for comedy and sex appeal as it showed off its new Android powered smartphone the Devour. Using Google's (GOOG) Android operating system and its own MOTOBLUR interface, Motorola looks to continue the successful smartphone push it has enjoyed on Verizon (VZ) with the Droid. The ad featured a bubble bathing Megan Fox pondering what if any consequences would arise from her sending a photo of herself in the bath. Subsequently men all over the country are instantly distracted and much chaos ensues. The company has even put several out-takes from the ad on its website.

Staying with Google for a moment, the company for the first time has decided to advertise on this big a stage. The results, one part sappy, one part romantic, one part technology and all parts effective for portraying the message of Google being THE destination to find anything. The ad features the main Google search screen as a story unfolds of Boy meets French Girl, Boy searches for ways to impress French Girl, Boy Searches for flights to France, Boy searches for work in France, Boy searches for chapels in France, Boy searches for help building a crib.

Discount Brokerage and Superbowl mainstay E*Trade (ETFC) brought back its popular baby investors with a little twist, female companions and a new catch-phrase "milk-a-holic".

Taken together, the ads this year have according to early reviews been lacking the punch of previous incarnations, but sifting through the mass of advertisements, which are all featured on a special YouTube channel one can still find some that will undoubtedly be talked about over the water-cooler for the week to come.

Disclosure: Author owns GOOG, VZ

GPS Investors flee from Google's Shadow

Google Navigator, a seemingly natural extension of existing Google Maps technology that's found on smart-phone platforms like the iPhone and Android, has GPS company investors running from the hills.

The issue isn't that the technology from Google (GOOG) is significantly better, it does look very good and would be a formidable competitor, the issue is Google's affinity to price all-things-Internet at $0. Considering Navigation subscriptions run in the $100s of dollars/year, not to mention the cost of the units themselves, how many GPS users would turn to something else from, for now, trusted Google at zero cost that works on their existing cellular phone? I'd bet many, and the market is betting that way too. Gizmodo (Link), the technology blog, has an informed quick review of Google's entry into the Navigation business.

The sell-off in the market has certainly contributed to some of the downfall in GPS stocks, however major players Garmin (GRMN) and TomTom (TOM2) are down 16% and 20%, respectively.

The age of convergence in technology is certainly upon us, better cameras are coming to cellular phones, better media players are already there, and now GPS navigation capabilities are becoming mainstream. The stand-alone technology gadget/device is becoming a niche rather quickly.

Android, the free open-source cellular operating system developed by Google, is taking off by leaps and bounds this year, with several high profile phones on tap on high profile networks, such as Verizon (VZ), AT&T (T) and T-Mobile in the US. The platform, which recent research has predicted, could overtake the popular Apple (AAPL) iPhone in market-share over the next few years, needs applications like Google Navigator to be exclusive on enticing handsets in the months to come. The Momentum is building for Android and Google is keeping the fire lit with its Navigation application.

The only problem for investors, Google doesn't want to charge for anything but advertising! In all likelihood however, this is the next step in Navigator's life cycle, and Google can continue its march into dominance of the mobile ad industry, just as it has trounced the competition in search.

Disclosure: Author owns GOOG

Tuesday brings in Valuation Hunters, Stocks Rise 10%

The headlines were set to spook once again: "Consumer Confidence at all-time low" (CNN). "Home prices see record plunge" (Reuters). But the bargain and valuation hunters were out and about nonetheless. When Stocks get this cheap the big-time and small-time Investors stand up and take notice.

Aluminum maker Alcoa (AA) fell to its lowest P/E ratio ever-recorded and today observed value-investors jump in cautiously in early-morning trade but emphatically as the day moved forward. Alcoa gained almost 18% on the day as both the Dow and S&P gained a full 10 percentage points.

In other good news, Boeing (BA) Investors took a deep sigh of relief as the company struck a tentative deal with its Machinist workers. A strike that, at the worst possible time, plagued the company for weeks on top of economic-driven market sell-offs. Boeing shares recovered 15% on the day.

Wireless Carriers in North America had a particularly positive rebound trading session. Verizon (VZ), up 15%, jumped for the second straight session and AT&T (T), up 13%, followed closely as Investors are taking heed of Wireless growth prospects despite economic woes. Devices like Apple's (AAPL) iPhone and RIM's (RIM) Blackberry Bold and Storm models are creating value-propositions that customers are willing to engage in. As Apple announced their quarterly results last week, headlined by almost 7Million unit sales of iPhone 3G, Carriers around the world are now beginning to see a customer set willing to spend more on combined Voice and Data plans.

In Canada, Rogers Communications (RCI.B) announced its quarterly results, which of course were headlined by iPhone sales of over 250,000 units. The battered Canadian Wireless company stock rebounded 11% on the day.

Investors, analysts and the media in particular, like to beat the doom and gloom drum on bad days and the euphoric relief drum on good days, but for those observing and waiting on the sidelines it is easy to get caught into the hype. Companies still trade on fundamentals and valuations, and while attractive valuations are observed all over the market these days I'd be much more comfortable seeing sustained positive moves over a number of days, rather than a valuation-based up day that now prices in complete expectations of a further half-point Federal Reserve Interest Rate cut.

This market will need some more positive reinforcement, so until then, as great as it feels to be euphoric about stocks again, the euphoria will have to wait for now.

Disclosure: Author owns AAPL, T, RCI.B, BA

Verizon looks to a Future as the Biggest Carrier with reported Alltel buyout

The deal, which is reported to be valued at $28.1Billion certainly isn't a drop in the bucket for Verizon (VZ), but it does show just how aggressive the mobile space will be in the years to come. With an estimated 3Billion people with mobile phones worldwide, the subscriber growth curve is certainly getting to its last legs, if it isn't already there.

To paraphrase the famous Narcotics Trafficker, Stringer Bell, from the wonderful David Simon created HBO drama The Wire.

"That guy we got down at the pit working for us, now he's got the one cell phone I gave him for re-ups, and he's got another cell phone only for when the girl calls, now if a low level guy like that can have 2 cell phones, how you gonna sell any more phones? That's market saturation right there"

The above was obviously cleaned up and paraphrased, as HBO is well known for cutting edge programming and not being shy when it comes to expletives. The point is still very valid. Not every customer in the country is going to have multiple cellular phone accounts, so saturation is a big concern for Verizon and its competitors AT&T (T) and Sprint (S). So with subscriber gains mainly coming out of the pockets of other carriers the way to increase the top line is to purchase smaller regional carriers, or have the breakthrough product that most users will want and will need to have.

A lot has already been written about Verizon's unwillingness to work with Apple (AAPL) and secure the iPhone rights, essentially handing the break-through device to rival AT&T. More recently however, the company has been on the soapbox about going open with its mobile phones, even including the possibility of using Google's (GOOG) Open Source Android mobile platform on some phones. As customers in the US grow, with regards to their mobile phone usage and feature expectation it'll be up to the carrier to foster an environment of functionality, ease of use, and customizability. With the industry headed in that direction, the playing field should be level.

So when Americans emerge in a future where cell phones will be open, customizable and feature-plentiful on a seemingly level playing field, how does a carrier win? It's simple, have a bigger stick than the other guy! And in the world of mobile phones, that means more subscribers on better, faster networks. Verizon's got the network part down, but was playing second fiddle to AT&T when it came to US subscribers. With this deal, not any more. Combining Alltel's base with Verizon's will make VZ the biggest carrier in the US, couple that with it's recent win in the 700Mhz Spectrum auction and Verizon is looking to secure the face of the Wireless Nation for the next 10 years.

Alltel was taken private just last May at a price tag of roughly $27.5Billion on a combination of debt, equity and a tremendous amount of leverage. It seems the private equity partners, TPG and Goldman Sachs Capital Partners, were looking to make a quick buck here and get out while they could with even the slightest of profit, even though at current levels Verizon would be paying a reported 8 times earnings, while last year's private deal fetched 9.2 times.

While the price tag will be debated Verizon can certainly justify the purchase as it builds for its future with as many subscribers as it can. And on top of that, it now has a whole new database of addresses to send letters to recommending an upgrade of existing Internet and Television connections to Verizon's high speed FiOS, the fiber optic solution VZ has spent tons of time and even more money rolling out across the country.

Update: June 5/2008. Official aggregate deal price of $28.1Billion

Disclosure: Author is long T, does not own VZ or S